Sunday, July 6, 2008

What is a Copywriter?

A lot of people that I have met have no idea who or what a Copywriter does. Most of the times they believe a Copywriter to be the person who helps someone acquire the right to copy something; as in the legal creative rights to a logo, concept, music, etc.

For that purpose the correct word is "Copyright". 

A Copywriter is a creative professional who works at an Advertising Agency. He/she is responsible for creating the initial concepts for advertising campaigns and writing the actual copy (text) to support those concepts. 

A Copywriter must be a highly creative and imaginative person who must use effective creative concepts and words to sell a client's products and services throughout the different forms of media.

No comments: