DOW -A bond between us

The following is one of my favourite pieces. In a world where huge chemical manufacturers are seen as only being concerned about the bottom line, DOW's creative campaign used a series of television commercials utilising emotive copy and imagery to communicate that DOWs products and services are very similar to the very people they sell it to. (The Human Element)

It was a very effective piece in that it is doing what it's suppose to do- distract from the obvious, clear and undeniable truth of behind all multinational corporations.